Why CCK needed AI: speed, clarity and support at scale
Before launching the AI-driven student support, CCK handled a flood of inquiries via phones, WhatsApp, email, and in-person — especially during admissions, registration, scholarship applications, and schedule changes. These often led to long waits, bottlenecks, or delays during peak periods.
CCK knew that providing high-quality education also meant delivering fast, reliable, and accessible support. They needed a solution that could offer clear guidance instantly, in both Arabic and English, without putting additional strain on their staff. That’s when CCK partnered with Pair AI to launch their own AI-powered student support assistant.
Impact & benefits for CCK, staff, and students
The data from the AI agent changed how we plan each admission season. We now know exactly when and what students ask, and can adapt proactively.
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'Real is an understatement! I expected an AI agent to respond quickly, but I was genuinely surprised by how thoughtful and empathetic the responses were!'
Rawaa Saud Jafar , Marketing ManagerWhat the AI agent handles today
Rather than simply linking to an FAQ page, the AI asks relevant follow-up questions (e.g. “Are you applying for a diploma or 2+2 bachelor’s?”, “Diploma in Business or Technology?”, “Are you a local or international student?”), then provides tailored, step-by-step guidance.
